Digital Marketing Networking Sundowner
On Wednesday 17 October, the School of Marketing hosted a Digital Marketing Networking Sundowner as means to connect with individuals who working in or are interested in digital marketing. More than 40 people attended the event, consisting of staff, students as well as representatives from industry such VenuesLive (Optus Stadium), RAC, HBF and SevenWest, as well as various digital marketing agencies in WA such as ALYKA, BonFire, Cinecorp, Bentobox, Salted Stone, OKMG amongst others.
The highlight of the event was the informal discussion facilitated by Dr Luke Butcher, that centred around the digital competencies and other relevant skillsets graduates today need. Through the insights shared, it was revealed that some of digital competencies that industry sought after were skills and experience in: SEO, SEM, design tools such as Photoshop, website development, media production, social media scheduling, database management, artificial intelligence (AI), marketing automation, as well as having an appreciation of technical skills such as coding. Other relevant soft skills include having good communication skills, understanding how to deal with and manage clients, sales, working independently and being self-motivated.
The event ended with an open invitation for interested individuals from the industry to be part of a newly created digital marketing advisory group. The main aim of establishing the advisory group is get industry involved with sharing their insights on the changing trends, needs and priorities relating to digital marketing and the discipline so as to help shape curriculum development.
Expression of Interests are now open to individuals working in the digital marketing space to join our Digital Marketing Advisory Group. If you are interested in joining the advisory group or want to know more about such events in the future, you can contact Dr Billy Sung (email: firstname.lastname@example.org)