Personal Branding in a Digital World

A CBS Executive Education Masterclass

Woman in yellow standing in front of desk

Craft your brand and focus on your expertise

Have you been thinking about your personal brand and wanting to develop it? If so, this is the Masterclass for you.

In this collaborative online workshop, you’ll learn via a combination of webinars, a 1 hour live Q&A, mentoring with peers and facilitators, and take-home work to complete in-between sessions.

We’ll walk you through your personal archetype, discuss language that suits your brand and create a tangible strategy you can use to start building your brand across all platforms.

Program details

If you are interested in attending future sessions, please submit an expression of interest to our team.

Where: Delivered online

Early bird registration (pay by 6 May): $459
General: $529
Curtin alumni, students and staff: $479
Group registration (5 or more): $429 per person

Please ensure you have good quality internet connection for a positive experience.

Key takeaways

In this workshop you’ll dive into different digital and social media platforms and conduct an audit of your existing channels. You’ll learn how to use social media to build your brand strategy and evaluate its impact.

In groups, you’ll explore the challenges involved with building an online personal profile and learn how to avoid the pitfalls.

The key takeaways from this masterclass will be:

  • Discovering your personal archetype.
  • Learning how to build your network:
    • What is your purpose
    • Why use social media
    • Identifying your audience
    • Platforms to use
    • Listening and lurking (and alerts).
  • Developing your branding strategy:
    • Auditing your existing network
    • Your personal topic wheel
    • Why maintaining a blog is important
    • Videos and how to use them
    • Content scheduling.
  • The pitfalls and cautionary tales of personal branding.

Who is this program for?

This online masterclass is suited for professionals across all sectors, including large and small business, not for profit, local government and consultancy. Junior and senior professionals are encouraged to attend.

Program schedule

SessionDate and timeTitle Facilitator
Session 1Tuesday 9 June

10 - 11.30am
Exploring your personal brand, language and platformsBridget Tombleson and Dr Katharina Wolf
Session 2Tuesday 16 June
10 - 11.30am
Developing your digital branding strategy – identifying purpose, audience, influencers, personal brand audit, the topic wheel and getting started on your strategy.Bridget Tombleson and Dr Katharina Wolf
Session 3Tuesday 23 June

Refining your digital brand. Crafting a LinkedIn post and how to share content. Pitfalls and cautionary tales. Bridget Tombleson and Dr Katharina Wolf

Express your interest

If you are interested in attending future sessions, please submit an expression of interest to our team.