Stakeholder Best Practice: how to drive organisational change through co-creation

A CBS Executive Education Masterclass

Meeting with stakeholders

“Making the bottom line your top priority may not be the best way to improve profitability. Recent research shows that CEOs who put stakeholders’ interests ahead of profits generate greater workforce engagement — and thus deliver the superior financial results that they have made a secondary goal.” – Nathan Washburn, Harvard Business Review Commentator

Effective stakeholder identification and engagement gives your business a competitive advantage by broadening its organisational capabilities and providing new market opportunities.

This Masterclass in stakeholder best practice teaches you how to identify stakeholders and introduces you to a proven method for effective stakeholder management to drive business success.

This highly practical program is taught by Professor Fran Ackermann, an internationally recognised researcher and teacher in the field of business strategy.

Program details

Date: Tuesday, 19 March 2019 (This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.)

Time: 9am – 4.30pm

Where: Curtin 137 St Georges Terrace, Perth

Curtin Alumni / Current students: $479
General: $529

Inclusive of a delicious morning tea, lunch and afternoon tea.

Key takeaways

This masterclass offers you the rare opportunity to learn from targeted case studies and provides you with a clear plan to get positive outcomes from your stakeholders.

You will:

  • Come away from the day with tools and techniques to identify your stakeholders and manage them effectively
  • Come away from the day with the beginning of your stakeholder management plan. You will produce a map of your stakeholders, revealing the breadth of stakeholders, their relationships and effective management options.
  • understand the need for stakeholder management in today’s global world – both those within and external to your organisation.
  • recognise that active stakeholder management will increase your organisation’s chance of strategic success
  • gain competency in key tools and techniques to support stakeholder identification and management
  • identify and assess the impact of formal and informal relationships between stakeholders
  • apply a systematic process for the management of stakeholders and produce a ‘map’ revealing the breadth of stakeholders, their relationships and management options
  • learn to design effective stakeholder collaborations and acquire specific methods and frameworks for partner selection and management
  • Understand that:
    • there are competing demands made by stakeholders
    • stakeholders view the world through many different lenses i.e. have different interests informed by their goals
    • stakeholders have varying levels and forms of power.

Who is this program for?

This program is ideal for middle and senior managers and executives from the private or public sector who are responsible for collaboration and making decisions about alliances and partnerships, including:

Stakeholder Managers, Engagement Specialists, Marketing Managers, Business Development, Team Leaders, Project Managers across the private, public and not for profit sectors.

It is also suitable if you’re interested in building on your existing knowledge of strategy and/or managing projects effectively.

Program Schedule

9amWelcome & overview of the day - Danelle Cross, CBS Executive Education
9am to 10.30amIntroduction to the benefits of effective stakeholder management

Surfacing and categorising stakeholders
10.30 am to 11.00amNetworking morning tea
11.00am to 12.30pmDetecting, capitalising and managing stakeholder relationships – Going beyond the superficial understanding
12.30pm to 1.15pmNetworking lunch
1.15pm to 2.30pmBuilding an in-depth understanding of key stakeholders – What are their ‘lenses’, sanctions and support mechanisms
2.30pm to 3.00pmNetworking afternoon tea
3.00pm to 4.30pmDesigning action packages to manage stakeholders

Reflection on the dynamic behaviour of stakeholders
Wrap up


Optional pre-reading:

Express your interest

This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.