E-Commerce and social media marketing for the Chinese market

Part of the CBS Executive Education Masterclass Series

Shanghai skyline

The digital landscape in China is growing fast and changing rapidly; but most importantly, operates in a significantly different manner from the rest of the world. Navigating Chinese e-commerce and social media marketing is a challenging task, but can be extremely rewarding if managed properly.

The masterclass is facilitated by Chinese digital marketing expert Dr Mingming Cheng, drawing on his insights from research, consultancy, real life industry and best practices.  The one day workshop will have two sessions:

Morning Session: The first half of the masterclass provides you with a deep understanding of China’s e-commerce landscape, including leading E-commerce platforms in China (Tmall Global, JD, YiHaoDian) and WeChat Commerce. You will examine case studies and best practices as part of this session.

Afternoon session: The second half of the masterclass is designed to help you to broaden your understanding of the social media marketing landscape in China. At the end of this session, you will gain the knowledge that will help you navigate the social media landscape in China, plan and design your social media strategies to Chinese consumers. Cases and best practices for the industry will be provided.

Program details

This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.

Curtin Staff/ Alumni / Current students: $479
General: $529
This Masterclass is part of our digital engagement masterclass series – if you take all 5 sessions of the series, the total cost will be $2,295, or $2,045 for Curtin Staff/Alumni/Current Students (a discount of $350)

Inclusive of a delicious morning tea, lunch and afternoon tea.

This program is highly interactive and will require participants to bring their own laptop/iPad.

Key takeaways

  • Learn about the latest trends in Chinese e-commerce and explore the social media marketing landscape in China
  • Understand Chinese digital consumers and how to successfully strategise a Chinese social media campaign
  • Identify opportunities for marketing products and services, and better position your brand in the Chinese digital consumer market

Who is this program for?

This program is designed for those who are not familiar with Chinese e-commerce and Chinese social media marketing but are considering establishing a digital presence for their companies / products or services in China. No prior understanding is required.

Program Schedule

9:00am – 10:30am
  • Overview of the cross border e-commerce landscape between China and Australia

  • Leading E-commerce platforms in China (Tmall Global, JD,YiHaoDian)
10:30am – 11:00am Morning tea
11:00am – 12:30pm
  • Wechat-commerce: wechat stores and KOL social selling

  • Cases and best practices for the industry
12:30pm – 1:15pmLunch
1:15pm – 2:30pm
  • An overview of social media marketing in China

  • The Chinese digital consumer
2:30pm – 3:00pmAfternoon tea
3:00pm – 4:30pm
  • Wechat Marketing

  • Strategize your Chinese social media campaign

  • Cases and best practices for the industry

Further study opportunities

Graduates of the Masterclass series who are interested in furthering their studies are eligible for Credit for Recognised Learning into either the Master of Business Administration (MBA) or the Masters of Marketing for the equivalent of 1 unit (25 credits). Please note all applicants must meet admission criteria for the MBA and Master of Marketing.

Register now

This Masterclass is part of our digital engagement masterclass series

The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.

Delivered in September and October, the series includes: