Digital User Experience Design: Designing for Humans
Part of the CBS Executive Education Masterclass Series
Are your customers having the best possible experience?
The best way to improve your product or platform is to properly understand how people interact with it.
User Experience (UX) is where research and design are applied to create interactions with products and platforms that users love. UX focuses on developing a deep understanding of users, what they need, what they value, their abilities, and also their limitations. UX design skills are critical in digital marketing and business, and have broader applicability to the fields of graphic design, web and app development, SEO, and product or project management.
In this one-day masterclass, you’ll learn how to evaluate and apply UX design to optimise the customer experience.
This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.
Curtin Staff/ Alumni / Current students: $479
Inclusive of a delicious morning tea, lunch and afternoon tea.
This program is highly interactive and will require participants to bring their own laptop/iPad.
- Apply a design thinking methodology to UX design
- Evaluate UX in the context of Customer Experience (CX) and implications for SEO
- Conduct heuristic evaluations on analogue and digital products /platforms
This masterclass is aimed at professionals looking to develop practical skills in implementing a design thinking methodology, understanding users and evaluating the design of analogue and digital UX.
|9:00am – 10:30am||Design Thinking, UX and CX|
|10:30am – 11:00am||Morning tea|
|11:00am – 12:30pm||User Personas and Scenarios|
|12:30pm – 1:15pm||Lunch|
|1:15pm – 2:30pm||Evaluating Heuristics: Analogue and digital|
|2:30pm – 3:00pm||Afternoon tea|
|3:00pm – 4:30pm||Design Elements and Principles|
Register for this program
This Masterclass is part of our digital engagement masterclass series
The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.
Delivered in September and October, the series includes: