Digital User Experience Design: Designing for Humans

Part of the CBS Executive Education Masterclass Series

Colleagues looking at mobile app design

Are your customers having the best possible experience?

The best way to improve your product or platform is to properly understand how people interact with it.

User Experience (UX) is where research and design are applied to create interactions with products and platforms that users love. UX focuses on developing a deep understanding of users, what they need, what they value, their abilities, and also their limitations. UX design skills are critical in digital marketing and business, and have broader applicability to the fields of graphic design, web and app development, SEO, and product or project management.

In this one-day masterclass, you’ll learn how to evaluate and apply UX design to optimise the customer experience.

Program details

This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.

Curtin Staff/ Alumni / Current students: $479
General: $529

Inclusive of a delicious morning tea, lunch and afternoon tea.

This program is highly interactive and will require participants to bring their own laptop/iPad.

Key takeaways

  • Apply a design thinking methodology to UX design
  • Evaluate UX in the context of Customer Experience (CX) and implications for SEO
  • Conduct heuristic evaluations on analogue and digital products /platforms

Who is this program for?

This masterclass is aimed at professionals looking to develop practical skills in implementing a design thinking methodology, understanding users and evaluating the design of analogue and digital UX.

Program Schedule

9:00am – 10:30amDesign Thinking, UX and CX
10:30am – 11:00am Morning tea
11:00am – 12:30pmUser Personas and Scenarios
12:30pm – 1:15pmLunch
1:15pm – 2:30pmEvaluating Heuristics: Analogue and digital
2:30pm – 3:00pmAfternoon tea
3:00pm – 4:30pmDesign Elements and Principles

Register for this program

This Masterclass is part of our digital engagement masterclass series

The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.

Delivered in September and October, the series includes: