Digital Marketing and Content Creation

Part of the CBS Executive Education Masterclass Series

Two designers working in a studio

In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for digital marketing specialists. In our Digital Marketing and Content Creation masterclass you will explore potential platforms and means for content dissemination and identify potential opportunities for maximizing content.

This masterclass is facilitated by leading Curtin academics and researchers Dr Billy Sung and Min Teah and draws on insights from research, real life case studies and best practice examples. You will expand your understanding of content creation and communication, and identify digital marketing opportunities through SEO, website design, Google AdWords and social media advertising.


Program details

Date: Wednesday 25 September 2019

Time: 9am – 4:30pm

Where: Curtin 137 St Georges Terrace, Perth (map)

Cost:
Curtin Staff/ Alumni / Current students: $479
General: $529
This Masterclass is part of our digital engagement masterclass series – if you take all 5 sessions of the series, the total cost will be $2,295, or $2,045 for Curtin Staff/Alumni/Current Students (a discount of $350)

Inclusive of a delicious morning tea, lunch and afternoon tea.

This program is highly interactive and will require participants to bring their own laptop/iPad.

Key takeaways

  • Understand the importance and role of brand in content creation
  • Understand how to plan and create content for an audience through social listening (e.g. Social Studio)
  • Create a basic content strategy and communication plan
  • Understand and apply the basics of search marketing (e.g., Search Engine Optimisation and Google AdWords) and social media advertising (e.g., Facebook Ads)
  • Appreciate the use of data and analytics to inform digital marketing strategies

Who is this program for?

  • Owners and managers of SMEs in the area of consumer goods and services, hospitality, tourism, or fruit and food industry.
  • Middle and senior executives working in marketing, advertising, branding, market research, or product development in different business sectors who want to develop their practical understanding of digital marketing

Program Schedule

TimeTitleDescription
8.30 - 9.30amBrand Concept and CommunicationIdentifying key brand values and concepts as foundations for content creation and communication
9.30 - 10.15amPlanning for your AudienceUnderstanding who is your audience – Social Studio
10.15 - 10.30amNetworking morning tea
10.30 - 11.30amPlanning your Content Understanding how to create a content strategy. Brainstorming and activity on creating a content strategy.
11.30am - 12.00pmCrafting, Creating and Maximizing ContentExplore potential platforms and means for content dissemination. Identify potential opportunities for maximizing content.
12.00 - 1.00pmNetworking lunch
1.00 – 2.00pmSearch Engine Optimisation and Website DesignExplore the basics of SEO and website design
2.00 – 2.30pmHands-on SEO exerciseAttendees will conduct a step-by-step SEO exercise for their own brand or company
2.30 – 3.00pmSearch Engine MarketingExplore and discuss the use of search engine marketing tools such as Google AdWords with case studies
3.00 - 3.20pmNetworking afternoon tea
3.20 – 3.50pmSocial Media AdvertisingExplore and discuss the use of social media advertising tools such as Facebook advertising with case studies
3.50 – 4.30Digital Attribution and FunnellingPractical application of tracking, attribution and funnelling technologies
4.30 – 4.45pmOnline Shopping Cart AbandonmentA quick overview of contemporary issues regarding online shopping cart abandonment
4.45 - 5pmWrap-Up

Register for this program

This Masterclass is part of our digital engagement masterclass series

The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.

Delivered in September and October, the series includes:

Read more about the series

If you take all 5 sessions of the series, the total cost will be $2,295, or $2,045 for Curtin Staff/Alumni/Current Students, providing you with a saving of $350!
Note: To register for the series, please select the “Combined Workshops” option when making your booking.