Design Thinking for the Modern Leader
A CBS Executive Education Masterclass
In partnership with the Faculty of Humanities
Do you want to learn from evidence based experts, about the human centred approach that, when applied to business, has seen the success rate for innovation improve substantially?
Design thinking is a powerful creative methodology that uses empathy to uncover deep customer insights and develop innovative solutions. By applying this human-centred philosophy, you can start turning complex end-user problems into groundbreaking user-led products and services.
As part of the CBS Executive Education Masterclass Series, we’re presenting a dynamic one-day program that will provide you with an appreciation and understanding of the key elements of the design thinking process.
During the action-orientated program, Curtin University researchers and design thinking practitioners will guide you through the steps required to define a fixable problem, generate problem statements, apply ideation techniques and prototype solutions. You will also get to see how design thinking is being applied by local industry with a case study from Bankwest.
Date: Tuesday, August 21, 2018 (This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.)
Time: 9am – 5pm.
Where: Curtin Graduate School of Business, 78 Murray Street, Perth.
Cost: $399 which includes a delicious morning tea, lunch and afternoon tea.
For Curtin students subsidised cost is $349 – please provide your student ID when registering
By attending this innovative program, you will:
- Gain an understanding of the key elements of design thinking.
- Discover how to explore and apply design thinking in your organisation.
- Learn how to supplement your current business practices with new, customer-focused approaches.
- Understand how to define a fixable problem, generate problem statements, apply ideation techniques and prototype solutions.
Develop the ability to identify new products and services that will add value to your new and existing clients.
This program has been developed for individuals and teams who would like to learn how to harness the power of design thinking in their organisation. Whether you’re an entrepreneur or an intrapreneur, if you’re responsible for driving innovation and growth, this program will help you achieve your goals.
|9am to 9.15am||Welcome & Introductions|
|9.15am to 9.30am||Introduction to Design Thinking|
|9.30 am to 10am||Valuing Diversity|
|10am to 10.30am||Empathize|
|10.30am to 11am||Morning tea|
|11am to 12.30pm||Defining a Problem|
|12.30pm to 1.30pm||Lunch|
|1.30pm to 2.10pm||Design Thinking in Action: Case Study (presented by Nick Leigh from Bankwest)|
|2.10pm to 3pm||Ideation|
|3pm to 3.30pm||Afternoon tea|
|3.30pm to 4.30pm||Prototyping|
|4.30pm to 4.45pm||Wrap up|
Resources for this program will be released closer to the event date.
Express your interest
This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.