Data Driven Decision Making

A CBS Executive Education Masterclass

Hand touching projection of a globe

“Data! Data! Data!” he cried impatiently. “I can’t make bricks without clay.”
– Arthur Conan Doyle, The Adventure of the Copper Beeches.

Turn data into a competitive advantage

Despite the recent hype and enthusiasm, organizations are still struggling to understand the full potential and limitations of data analytics. Some organizations are experiencing difficulties in establishing data infrastructure while others are collecting large amounts of data but struggling to understand the best way to utilize such valuable assets.

This masterclass demonstrates how to derive an organizational strategy to establish a robust data analytics infrastructure which involves data collection, data management, data analytics and translation of analytics into useful business insights that inform business strategy.

Program details

Date: Thursday, 20 September, 2018 (This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.)

Time: 9am – 5pm.

Where: Curtin Graduate School of Business, 78 Murray Street, Perth.

Cost: $399 which includes a delicious morning tea, lunch and afternoon tea.
For Curtin students subsidised cost is $349 – please provide your student ID when registering

Note: Curtin MBA students will receive 10 professional portfolio points for attending this Masterclass

This program is highly interactive and will require participants to bring their own laptop/iPad.

Key takeaways

By attending this program, you will:

  • Understand the type of problems that can be solved with data analytics.
  • Understand limitations of data analytics and their implications for informing business decisions.
  • Understand the data analytic infrastructure. Collection, management, cleaning, analytics, translation.
  • How to align and adjust existing data analytics infrastructure for specific business problems.
  • Identify the marginal benefit and marginal cost of applying data analytics in different business decisions.

Who is this program for?

This Masterclass is for employees and business owners who are looking for strategic insights and action plans on the management of analytics. This program will help you expand your skills in business analytics and take your fact based decision making to the next level.

Program Schedule

9am to 9.15amWelcome and overview - Danelle Cross, CBS Executive Education
9.15am to 10.45amIntroduction to Data Analytics - An Overview
10.45 am to 11.15amNetworking morning tea
11.15am to 12.30pmUnderstanding the components of Data Analytics infrastructure
12.30pm to 1.30pmNetworking lunch
1.30pm to 2.45pmTranslating Data Analytics to Business Decisions
2.45pm to 3.15pmNetworking afternoon tea
3.15pm to 4.30pmAligning the Data Analytics infrastructure with Business Decisions
4.30pm to 4.45pmWrap up

Express your interest

This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.