Addressing the needs of contemporary and future business professionals and leaders, Curtin Business School is leading the way in career sustainability research and practice. Drawing on the expertise of world class thought leaders in the field, we offer a number of Masterclasses in a broad range of topics to help professionals up-skill and stay abreast of the latest trends.
Digital Engagement Masterclass Series
Get a fascinating insight into the Chinese digital landscape, understand the power of storytelling and roll up your sleeves with iterative design methodology. The digital engagement masterclass series is your introduction to the cornerstones of 21st century marketing: digital content creation, digital marketing and user experience design.
It combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to make an impact in the global marketplace.
For those who are interested in only one, or a couple of the masterclasses, each class in the series can be also taken as a standalone class.
- Digital Marketing and Content Creation – 25 September
- E-Commerce and social media marketing for the Chinese market – 2 October
- Digital User Experience Design: Designing for Humans – 9 October
- Digital User Experience Design: Prototyping and Iterating – 16 October
- Digital Storytelling and Reputation Management – 23 October
The following programs have been run in the past, and are open to expressions of interest for future sessions. Please contact the Executive Education team if you are interested in any of the programs we have to offer.
This program is taught by Associate Professor Julia Richardson, an internationally recognized careers researcher and teacher in the field of human resource management. Julia draws on her recently published book– An Intelligent Career: Taking Ownership of your Work and your Life, to identify the key strategies for ‘future-proofing’ your career. The program will also feature guest speakers from industry, with essential insights into the changing nature of the global labour market.
Effective stakeholder identification and engagement gives your business a competitive advantage by broadening its organisational capabilities and providing new market opportunities.
This Masterclass in stakeholder best practice teaches you how to identify stakeholders and introduces you to a proven method for effective stakeholder management to drive business success.
This highly practical program is taught by Professor Fran Ackermann, an internationally recognised researcher and teacher in the field of business strategy.
Design thinking is a powerful creative methodology that uses empathy to uncover deep customer insights and develop innovative solutions. Our Design Thinking masterclass will provide you with an appreciation and understanding of the key elements of the design thinking process. By applying this human-centred philosophy, you can start turning complex end-user problems into groundbreaking user-led products and services.
During this action-orientated Masterclass, Curtin University researchers and design thinking practitioners will guide you through the steps required to define a fixable problem, generate problem statements, apply ideation techniques and prototype solutions. You will also get to see how design thinking is being applied by local industry with a case study from Bankwest.
Despite the recent hype and enthusiasm, organisations are still struggling to understand the full potential and limitations of data analytics. Some organisations are experiencing difficulties in establishing data infrastructure while others are collecting large amounts of data but struggling to understand the best way to utilise such valuable assets.
This masterclass demonstrates how to derive an organisational strategy to establish a robust data analytics infrastructure which involves data collection, data management, data analytics and translation of analytics into useful business insights that inform business strategy.
In a retail world cluttered with cheap imitations, luxury brands must distinguish themselves to retain their prestige and mystique. If you are interested in learning how to pitch or position a luxury brand, this exciting one-day program will teach you techniques to help you understand your audience and develop effective marketing strategies for unique products and services.
This masterclass introduces blockchain technology, looks at how a blockchain is built and implemented, and discusses the potential for blockchain to cause both disruption and advancement. You’ll learn how to strategise, navigate change and successfully turn blockchain technology into a business opportunity.
Discover how Data Analytics can help solve your business problems, and meet and brief a Data Scientist.
This masterclass will demonstrate the process of designing relevant business questions and show you how data analytics can potentially help to answer these questions. Participants will also have the opportunity to work with a data scientist through these exercises and gain insight on the benefits and challenges of business data analytics.
We are living in an era of unprecedented complexity and interconnectedness, and often face the challenge of having to make complex decisions in volatile, uncertain, complex and ambiguous (VUCA) environments.
Our masterclass in Understanding and Solving Complex Business Problems will provide evidence-based approaches to clearly identify the problem at hand and help participants apply effective decision making in VUCA environments.