Stakeholder Best Practice: how to drive organisational change through co-creation
Part of the CBS Executive Education Masterclass Series
“Making the bottom line your top priority may not be the best way to improve profitability. Recent research shows that CEOs who put stakeholders’ interests ahead of profits generate greater workforce engagement — and thus deliver the superior financial results that they have made a secondary goal.” – Nathan Washburn, Harvard Business Review Commentator
Effective stakeholder identification and engagement gives your business a competitive advantage by broadening its organisational capabilities and providing new market opportunities.
This Masterclass in stakeholder best practice teaches you how to identify stakeholders and introduces you to a proven method for effective stakeholder management to drive business success.
This highly practical program is taught by Professor Fran Ackermann, an internationally recognised researcher and teacher in the field of business strategy.
Date: Tuesday, 19 March 2019
Time: 9am – 4.30pm
Where: Curtin 137 St Georges Terrace, Perth
Curtin Alumni / Current students: $479
Inclusive of a delicious morning tea, lunch and afternoon tea.
This masterclass offers you the rare opportunity to learn from targeted case studies and provides you with a clear plan to get positive outcomes from your stakeholders.
- Come away from the day with tools and techniques to identify your stakeholders and manage them effectively
- Come away from the day with the beginning of your stakeholder management plan. You will produce a map of your stakeholders, revealing the breadth of stakeholders, their relationships and effective management options.
- understand the need for stakeholder management in today’s global world – both those within and external to your organisation.
- recognise that active stakeholder management will increase your organisation’s chance of strategic success
- gain competency in key tools and techniques to support stakeholder identification and management
- identify and assess the impact of formal and informal relationships between stakeholders
- apply a systematic process for the management of stakeholders and produce a ‘map’ revealing the breadth of stakeholders, their relationships and management options
- learn to design effective stakeholder collaborations and acquire specific methods and frameworks for partner selection and management
- Understand that:
- there are competing demands made by stakeholders
- stakeholders view the world through many different lenses i.e. have different interests informed by their goals
- stakeholders have varying levels and forms of power.
This program is ideal for middle and senior managers and executives from the private or public sector who are responsible for collaboration and making decisions about alliances and partnerships, including:
Stakeholder Managers, Engagement Specialists, Marketing Managers, Business Development, Team Leaders, Project Managers across the private, public and not for profit sectors.
It is also suitable if you’re interested in building on your existing knowledge of strategy and/or managing projects effectively.
|9am||Welcome & overview of the day - Danelle Cross, CBS Executive Education|
|9am to 10.30am||Introduction to the benefits of effective stakeholder management
Surfacing and categorising stakeholders
|10.30 am to 11.00am||Networking morning tea|
|11.00am to 12.30pm||Detecting, capitalising and managing stakeholder relationships – Going beyond the superficial understanding|
|12.30pm to 1.15pm||Networking lunch|
|1.15pm to 2.30pm||Building an in-depth understanding of key stakeholders – What are their ‘lenses’, sanctions and support mechanisms|
|2.30pm to 3.00pm||Networking afternoon tea|
|3.00pm to 4.30pm||Designing action packages to manage stakeholders
Reflection on the dynamic behaviour of stakeholders
- Strategic Management of Stakeholders: Theory and Practice, Fran Ackermann and Colin Eden