Digital Storytelling and Reputation Management

Part of the CBS Executive Education Masterclass Series

Young entrepreneur describing idea to team members

The digital landscape is fast-paced and continually changing. It is a challenging and exciting environment in which to work, with unique opportunities for communicators to build and safeguard an organisation’s profile, brand and reputation.

This masterclass is facilitated by communication experts Bridget Tombleson and Dr Katharina Wolf and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples. The content is split into two sessions:

Morning Session: Digital storytelling exposes participants to the ancient art of storytelling, emphasising hands-on co-creative methods in value creation for stakeholders. The focus of this workshop is on storytelling as a deliberate, strategic communication strategy, covering a range of digital narratives across multi-media platforms.

Afternoon session: Learn how to develop, manage and protect an organisation’s online reputation in an increasingly interconnected, global world. Digital reputation management emphasises the benefits of building a strong participatory culture across platforms, including blogs, Facebook, Twitter, Instagram and Snapchat.


Program details

Date: Thursday 29 November 2018

Time: 9am – 4pm

Where: Curtin Medical School, Bentley Campus

Cost: $429 which includes a delicious morning tea, lunch and afternoon tea.

For Curtin staff, students and alumni, the subsidised program cost is $399 – please provide your staff/student ID when registering

This workshop can be combined with Digital Marketing and Content Creation Workshop for $799.

Note: Curtin MBA students will receive 10 professional portfolio points for attending this Masterclass

Key takeaways

  • Learn about the evolution of digital storytelling and narratives of successful storytellers
  • Delve deeper into why participatory culture has created the perfect environment for digital storytelling and helps organisations protect their brand
  • Understand how using a transmedia storytelling framework can help your brand create a robust content strategy that encourages audiences to delve deeper
  • Understand brand narrative and authenticity and apply the 7 elements of digital storytelling to your brand to tell stories across multiple platforms
  • Learn about the implications of the digital environment on reputation management and how you can monitor your brand

Who is this program for?

This masterclass will suit communication and marketing professionals across all sectors, including corporate, small business, not for profit, local government and consultancy.

Program Schedule

TimeTitleFacilitators
9am - 12pmDigital storytelling workshopBridget Tombelson and Dr Katharina Wolf
12pm - 1pmLunch break
1pm - 4pmReputation management in a digital worldDr Katharina Wolf and Bridget Tombelson

Register now