The Faculty of Business and Law offers the Ignition Program, an intensive, one week entrepreneurial training program for aspiring entrepreneurs, academics and corporate innovators to trial and then prepare high growth business ideas for the commercial environment.
CBS Executive Education Masterclass Series
This program will feature Associate Professor Julia Richardson, an internationally recognized careers researcher and teacher in the field of human resource management. Julia will be drawing on her recently published book– An Intelligent Career: Taking Ownership of your Work and your Life, to identify the key strategies for ‘future-proofing’ your career. The program will also feature guest speakers from industry, with essential insights into the changing nature of the global labour market.
Effective stakeholder identification and engagement gives your business a competitive advantage by broadening its organisational capabilities and providing new market opportunities.
This Masterclass in stakeholder best practice teaches you how to identify stakeholders and introduces you to a proven method for effective stakeholder management to drive business success.
This highly practical program is taught by Professor Fran Ackermann, an internationally recognised researcher and teacher in the field of business strategy.
Design thinking is a powerful creative methodology that uses empathy to uncover deep customer insights and develop innovative solutions. This Masterclass will provide you with an appreciation and understanding of the key elements of the design thinking process. By applying this human-centred philosophy, you can start turning complex end-user problems into groundbreaking user-led products and services.
During this action-orientated Masterclass, Curtin University researchers and design thinking practitioners will guide you through the steps required to define a fixable problem, generate problem statements, apply ideation techniques and prototype solutions. You will also get to see how design thinking is being applied by local industry with a case study from Bankwest.
Despite the recent hype and enthusiasm, organizations are still struggling to understand the full potential and limitations of data analytics. Some organizations are experiencing difficulties in establishing data infrastructure while others are collecting large amounts of data but struggling to understand the best way to utilize such valuable assets.
This masterclass demonstrates how to derive an organizational strategy to establish a robust data analytics infrastructure which involves data collection, data management, data analytics and translation of analytics into useful business insights that inform business strategy.
In a retail world cluttered with cheap imitations, luxury brands must distinguish themselves to retain their prestige and mystique. If you are interested in learning how to pitch or position a luxury brand, this exciting one-day program will teach you techniques to help you understand your audience and develop effective marketing strategies for unique products and services.
In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for digital marketing specialists. In our Digital Marketing and Content Creation masterclass you will explore potential platforms and means for content dissemination and identify potential opportunities for maximizing content.
The digital landscape is fast-paced and continually changing. It is a challenging and exciting environment in which to work, with unique opportunities for communicators to build and safeguard an organisation’s profile, brand and reputation.
This masterclass is facilitated by communication experts Bridget Tombleson and Dr Katharina Wolf and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples.
Our team can help you solve global challenges facing your business.
Whether you work in the public, private or not-for-profit sectors in Australia, Asia or the Middle East, we’ll work closely with you to design and implement a customised program that will deliver measurable impact to your organisation.
Our programs are delivered both on and off-campus, and can be held face-to-face, online or a blend of both to suit your organisation’s needs.