Professor Ian Phau

Ian Phau

Professor Ian Phau is the Head of the School of Marketing and the Director of the Luxury Branding Research Cluster. He continues to maintain a high calibre profile in a wide range of industry sectors, where his extensive industry and research expertise have led to much success. Recent portfolios include AirAsia X, Shiseido, Prada, Gucci, Millbrook Winery, Nash Pearls, Department of Agriculture and Food, Gabriel Chocolate, Larry Jewelry and Araluen Botanic Park.

Within these collaborations, his research has focused on country image, luxury branding, brand counterfeiting and piracy, consumer animosity and advertising appeals. His publications appear in the Journal of Advertising, Journal of Advertising Research, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Brand Management and Psychology and Marketing, amongst others. In addition, he is the Founding Editor of the Journal of Asia Pacific Marketing and is the current Editor-in-Chief for the Asia Pacific Journal of Marketing and Logistics (Emerald). This has subsequently led to him being awarded the Emerald Literati Network Awards for Excellence – Leading Editor Awards for outstanding editorship for Asia Pacific Journal of Marketing & Logistics in 2007. Further, he has been heavily involved in the supervision for Honours, Masters and PhD dissertations across several research areas and has had many successful students.

Professor Phau also has extensive teaching experience in Europe and Asia at both the undergraduate and postgraduate levels. In recognition of Professor Phau’s continued commitment to innovative and progressive teaching, he has received several accolades during his teaching career such as Excellence in Teaching Award, Supervisor of the Year Award, Curtin Excellence and Innovation in Teaching Award and to top it all, the prestigious national ALTC excellence in teaching award.

Professor Phau has initiated learning outside the classroom through the setting up of Curtin Marketing Association where students apply their skills learnt in the classrooms to events organization and management. The portfolio includes Araluen Children’s Art Competition, Princess Margaret Hospital Christmas Card Event, Anglicare “Operation Heartstrings” and Drilling wells to provide water for villages in Niger. He also headed the Leukaemia Foundation “Wish upon a Crane” – Guinness World Challenge where records were broken for the fastest time to fold 100 paper cranes. Funds raised were donated to the Leukaemia Foundation.

Most recently, Professor Phau founded the Luxury Branding Research Cluster within the School of Marketing at Curtin University. Led by Professor Phau, the team focuses on engaging in industry relevant and innovative research. This has led to the developing of the Luxury Branding Consumer Research Lab, a psychophysiological lab which offers an innovative world leading approach to accurate marketing and business application research. In addition to this, Professor Phau hosted the inaugural “Mystique of Luxury Brands Conference” in Shanghai 2016, China which is succeeded by Seoul 2017, South Korea and Singapore 2018, with the aim of bridging the gap between industry and academia within the luxury sector.