Located in Wesfarmers Court on our Bentley Campus, The Agency lets you experience first-hand how brands can monitor their online presence using social media analytics.
The Agency gives business students and professionals the opportunity to track online trends in real time and carry out social media marketing analytics for actual events and campaigns in a technology-rich environment.
Follow live social media activity
The Agency’s social media command centre provides an impactful visual display highlighting trending hashtags, comment feeds and shared posts from Facebook, Twitter and other key platforms. The command centre’s multi-screen interface utilises Radian6 – a leading social media analytics platform – with touchscreen monitors to provide an authentic and interactive marketing experience.
Develop skills in social media marketing analytics
Social media marketing and digital analytics are transforming marketing with more businesses turning to analytics to track their business productivity and marketing campaigns.
At The Agency, you can develop core skills in using Radian6 social media analytics. Learn how to track, monitor and respond to comments, questions and complaints online in real-time.
Learn in an industry-standard workspace
The Agency is fitted with 24 workstations and a breakout zone for brainstorming and group collaboration, creating the feel of a real marketing workplace. If you are studying your course online, you can also access and benefit from The Agency’s integrated software wherever you are.
The facility was developed with input from industry partners, including The Communications Council, the peak body in Australia representing agencies in the marketing communication industry.